Home Sale Tool Kit


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1. Find The Right Sellers Agent & Brokerage

The experience and knowledge of a dedicated full time real estate professional can be priceless.  Selling a home is a complex transaction requiring time, effort and know-how.  Not all agents are created equal and at Jeff Cook Real Estate we have the capacity and resources to advertise and market your home which will bring a far wider range of qualified buyers to your front door.

2. Determine Your Goals & Set Your Expectations

Selling your home can be tricky because you have to simultaneously be thinking about where you would like to buy. Have you been transferred to a new job, a new location, trading up to accommodate a growing family or trading down when children move out on their own?  Selling price is certainly important, but having a quick and efficient sale can often be worth accepting a slightly lower offer.  Remember:  your home is worth only what a qualified buyer is willing to pay for it at the time it is put up for sale.  Talk to a Jeff Cook Sellers Agent and make sure you’re comfortable with where your priorities are.

3. Prepare Your Home To Be On the Market

You have just one change to make a good first impression, so don’t under-estimate the importance of a fresh coat of paint, clearing clutter, cleaning, making repairs, and putting your home’s best foot forward. Don’t “open for business” until your home is ready to be seen as favorably as possible.  Our Jeff Cook Sellers Agent will be happy to work with you on preparing your home.

4. Educate Yourself on Your Local Market

You have to educate yourself about your market and be realistic about the sale of your homes.  Sellers need to understand the current real estate market, because housing is a commodity, and the value of real estate properties fluctuates according to many factors including supply/demand, interest rates, and the general economy.  There is no substitute for a professional real estate representative when it comes to local market knowledge, at Jeff Cook Real Estate we recommend that our clients start to visit open houses on weekends and see properties on the market, this is a great way to further your knowledge especially if you are planning to buy too!

 5. List Your Home

The last step is to discuss the plan!  Your Jeff Cook Sellers Agent will discuss your plan and customize it to fit your needs and expectations.  Selling a home is all about marketing reach and showing your home to as many people as possible.  Lots of photos and online exposure are key to getting a good response for your listing.  One of the most important numbers to review is the percentage of market share in your area and how successful is a particular brokerage in selling homes.   Jeff Cook Real Estate is #1 in Charleston, Dorchester and Berkeley County and #78 in the National for Real Estate Sales.  Numbers do not lie!


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