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How Do You Get Laid Off For Making Too Many Sales?

Hey Charleston,

Jeff here! Recently I was asked the question: “How did you get laid off from Corporate America for making too many sales?” It’s a really intriguing story so I thought I would share it with you.

How many of you remember the tv & appliance retailer Circuit City? I was working for them back in 2002 on straight commission selling TVs when Best Buy exploded onto the scene. Circuit City announced they were transitioning their pay scale from commission to hourly pay. What’s worse was the announcement that they couldn’t afford to keep the top producers on staff at the hourly rate that they averaged on commission. Anyone who averaged over a certain dollar amount in sales per hour was terminated and security was present to help escort those employees out, including me. Every store across the entire country lost their top 5 salespeople instantly and shortly therefore filed bankruptcy. By taking the top salespeople out of each store, they essentially took the engine out of the car and expected it to still function. Alan McCullough was the CEO at the time and I have always wondered why he made those changes and if it was really his choice or pressure from shareholders. It was a learning experience of what not to do if I ever opened a company.

In 2003, just one year later, I decided to launch Jeff Cook Real Estate. My first priority was to establish and build a culture that cultivated hard work and rewards for our team members. I wanted to create a safe working environment where no one would have to fear corporate politics or worry about getting laid off for being the best at what they do. You can read more about our culture here. The sky's the limit when it comes to real estate sales. It was just me when I started in 2003, but within 4 to 5 years, I was able to grow to 10 people and form a team which gained market share during the recession. Often times people ask how I grew so quickly because they only took notice after 2013 when we started marketing heavy in the Charleston area. What they failed to notice were the previous 10 years of work behind the scenes to build the infrastructure. Currently, we have over 100 team members today and are still looking for a few more talented players who aren’t scared to roll up their sleeves and jump into this hot market! In Real Estate sales, the sky is literally the limit, where you are appreciated and paid based on the extra effort that you choose to put in.

If you’re considering a career in Real Estate, check out more at www.JoinJCRE.com or call 843-501-9786.

I can’t wait to hear from you,

Jeff Cook

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