Our Infamous 'Moving to Canada?' Billboard
"My billboards have always been a huge staple in my success. They’re big, they’re funny, and as some of you say, they can be obnoxious. But they’re memorable and they get my name out there, like Old Woman and the Shoe, Pack Your Bags, and Willy Wonka. As the years go by, my team continues to work hard to create great new content to plaster all over Charleston." -Jeff Cook
With the upcoming election and all the turmoil going on, we thought, why not do something fun out of this that will make everyone laugh? Since the biggest joke concerning the election is moving to Canada if a certain candidate wins we decided to take that and run with it. However, from the start, we wanted to make sure we used both candidates to not show favorites or pick sides. That way, the billboard caters to everyone.
We ran a graphic on all of our social media accounts in late May to test the waters and see how our fans would react. It was shared on Facebook over 1,000 times and continues to be shared on Instagram. I don’t remember there being any complaints about it, mostly laughs. So we decided it was okay to go for a bigger platform.
There’s been a lot of excitement throughout the office in the last two weeks secretly waiting for our latest marketing idea to be covering multiple billboards across the Lowcountry. We didn’t even realize they were up ahead of schedule until the City Paper reached out to us. Then the billboard took off on social media. As of today, there have been over 1,200 shares and over 1,000 likes. But that number will have probably increased by the time you read this. Our marketing idea was also listed as #1 of the "15 Outrageous Real Estate Marketing Ideas That Actually Worked" by Fit Small Business.
We hope we’ve succeeded in making you laugh on your drive into work or home. All jokes aside, we are available and ready to help you list your house, even if you just want to move across the tri-county. Give us a call today at 855-HEY-JEFF!
Photo Credit: Charleston City Paper